If lockdown has taught us one thing, it's to be patient. However, we're not going to lie to you: with just four days to go until the launch of La Chemise en Popeline, we're having a little trouble keeping our cool.
And reading your messages, it seems like we are not the seul.e.s ! You too are burning with impatience to see the final result. So we won't keep you waiting any longer and we'll reveal the rest right now!
In this new article, you will discover the rendering of the shirt worn, its price as well as all the useful information to be serein.e.s Sunday morning.
The true price of luxury
We're not going to beat around the bush. Our goal with RÉUNI is to make luxury and sustainable fashion accessible to more people. It's quite simple: We want to offer luxury quality at a price 4 to 8 times lower.
To get there, we have chosen to sell our pieces directly and by pre-orderWith this model, there are no middlemen involved, no storage costs, no sales, no unsold items. And there are no expensive marketing campaigns.
Thanks to these savings, we can apply selling prices that are not completely unrelated to the manufacturing costs of the clothing. Fair prices for everyone.
The Poplin Shirt will therefore be sold for €117! Yes yes, you are not dreaming :)
As a reminder, this is a 100% GOTS-certified cotton double-twisted fabric, woven in France by a company with recognized expertise for over 160 years and OEKO-TEX certified®️ Standard 100.
The shirt is made in Europe in the same workshops as several major prestigious houses whose name we would like to shout.
Its creation is the result of several weeks of fine-tuning and improvement, meticulous teamwork made with our dear Michael, a model maker for eminent luxury brands and in the business for over 25 years.
In short, this shirt is a concentrate of quality and know-how.
We don't want to overdo it. But we challenge anyone to find clothing of this quality at this price. It gives meaning to what we do and makes us extremely proud.
If you don't want to miss the launch of La Chemise en Popline, sign up right here (we'll send you an alert)
The Women's House
Let’s talk about the need for meaning.
We decided to donate €5 per shirt sold at the Maison des femmes in Saint-Denis, a place reception and guidance for all women vulnerable or victims of violence.
The Women's House of Saint-Denis was the first structure in France to offer comprehensive support for women victims of violence and excision. We will soon be welcoming its founder Ghada Hatem on our podcast RÉUNI POUR CHANGER LE MONDE to better explain the work carried out by his association.
We are so happy to associate you with this cause. It is also that's why we do RÉUNI, for support projects and people who contribute to positive changes in our societyIt's our way of changing the world in our own small way.
Where, when, how?
Now let's talk about the little technical details.
Pre-orders will open Sunday, May 17 at 10 a.m. on www.reuni.co. Don't worry, we'll email you the link when you open it.
Attention, we will open sales for just a few daysOnce the sales are closed, production will begin.
The delivery date is estimated in September, just in time for the start of the school year.
It's a bit of a wait, we grant you, but it's the trade-off for unbeatable value for money. And then we can look at it from a different angle: it's the opportunity to relearn how to desire our clothes and rediscover the excitement we once had. gamin.e.s when we were waiting for our Christmas presents...
Of course, the first shirts ordered will be the first delivered. So if you are in a hurry.e.s, we'll be waiting for you at the drop of a hat on Sunday morning. 10am is fine! You can still sleep in ;)
At this price, we unfortunately cannot offer you free shipping. However, We have set up payment in 3 installments and exchanges and returns will be free!
If you don't want to miss the launch of La Chemise en Popline, sign up right here (we'll send you an alert)
follow the leader
To help you choose your size, we have put together a short guide.
For the colors, it's easy, there are only 2 models: white or blue striped.
The cut of the shirt is slightly oversized (loose). It fits true to size, but if you are between two sizes, choose the smaller one.
If you prefer to wear your clothes more fitted, we recommend taking a size smaller than your usual size. And if the size doesn't fit, remember, exchanges are free.
Sophie, muse and committed
We couldn't end this article without telling you about Sophie, our muse for the Poplin Shirt.
Sophie and I didn't choose each other by chance. We were looking for a model who was beautiful and talented, but who also fully embraced RÉUNI's values in her own life.
Sophie has been a mother and model for over 13 years. She's deeply committed to more responsible fashion. We'll be telling you more about her incredible project in the coming days...
Before leaving
Now it's time to say goodbye. We're counting on you to be there on Sunday. We need your support in numbers to be able to continue to offer this level of quality at a reasonable price and support initiatives such as those of the Maison des femmes.
As per usual, Please feel free to share your comments with us on our website or social media. Ask us your questions too, we will be happy to answer it!
See you Sunday at 10am without fail ;)
Until then, take good care of yourself.
Alice, Adrien & Julien
If you don't want to miss the launch of La Chemise en Popline, sign up right here (we'll send you an alert)