The Poplin Shirt pre-order ended just a week ago. Your support has been AMAZING. You have pre-ordered a total of 1179 shirts !
Thanks to you, we were able to donate €5,895 – or €5 per shirt sold – to the Maison des femmes in Saint-Denis., a reception structure for all women vulnerable or victims of violence. This is an exceptional donation that makes us very proud.
Before telling you in more detail what this money will be used for, we simply wanted to tell you (again) a very big THANKS for your support, your encouragement and all your kindness towards us during the 17 days of this epic campaign.
We also wanted to tell you why we do all this, why we will systematically donate a portion of our turnover to an association with each new launch. Because the question deserves to be asked: Is this really our role to do? Is this really the role of a fashion brand?
You know this if you have been following us from the beginning: with RÉUNI we want to create more than a fashion brandFashion, art, craftsmanship, creating exceptional pieces, it's our job, our passion. And we've decided to put this passion at the service of ideas and values that transcend us to create a business with meaning.
It is thought that brands have power over society and that it is their responsibility to use this power to participate in changes that they would like to see happen within their industries, and more broadly throughout society.
To achieve this, we have set ourselves an ambitious and stimulating mission: show at our small level that we can make beautiful clothes while having a positive and lasting impact on the world.
This goes through sustainable production - we sell one piece at a time for pre-order - and circular economy solutions such as eco-design and optimizing the lifespan of our clothing.
But it also goes through support for solidarity initiatives like the Maison des femmes, and others tomorrow. We help them by donating a portion of our turnover and by serving as a voice for their action via our podcast UNITED TO CHANGE THE WORLD.
If we chose to support the Maison des femmes, it is because we were touched and inspired by the speech and the commitment of its founder, Ghada Hatem, who fights against this scourge which concerns us tout.e.s near or far: violence against women.
We received Ghada on our podcast, UNITED TO CHANGE THE WORLD. In this episode, we talk with her about the genesis of her project and the need to create a place dedicated to women who experience violence. Ghada also explains what she and her team do on a daily basis to help women.
5895 euros is a lot of money. What exactly will this money be used for? We thought it was important to tell you.
The sad reality is that violence against women has increased by 35% during confinement. As a result, the Women's House of Saint-Denis is facing a considerable influx of requests for care since the end of lockdown.
To respond to these dramatic situations – domestic violence, marital violence, requests for late or untimely abortions – and to best support women, La Maison des femmes was forced to strengthen its teams by recruiting un.e psychologist and un.e assistant.e social.e.
This recruitment would help approximately 700 women and represents a budget of €90,000, sum for which the Women's House launched a crowdfunding campaign. It is for this collection that the €5,895 that we have collected together will be used..
Thank you for all these women.
There you go, now you know everything. And sIf you have not pre-ordered the shirt but would like to help the Maison des femmes, you can do son participating in their collection. Each Donation counts!
And otherwise, what’s the next step for RÉUNI?
In July, we will launch our Cardigan !
Until then, take good care of yourself.
Alice, Adrien & Julien